The Purezza Story

Purezza started in Australia as the manifestation of an idea to reimagine the way water was sourced and offered to customers across venues in the hospitality industry.

As good quality water has always been an essential component of a positive dining experience for both consumers and venues, providing water solutions of the highest aesthetic, taste and functional quality was at the core of this vision and ultimately fuelled the birth of the brand.

This vision, coupled with increasing consumer demand, motivated Purezza to pioneer a simple, contemporary, great tasting alternative to single serve bottled water, by delivering premium dispensing solutions that enabled venues to utilise their own locally-sourced water supply to offer to their customers. The latest technologies are used to provide, refreshing, on-demand sparkling or still, cold or ambient water, which is healthier, cleaner, better value and more socially responsible than traditional methods.

Many venues, however, continue to operate by using traditional, single-serve bottled water supply, which is costly, inefficient, harmful to the environment and not in line with consumer trends. As consumers increasingly reject unsustainable single-serve bottled water, the unique concept of healthy, freshly dispensed water is rapidly becoming the preferred alternative and is reshaping consumer behaviour.

Driven to set new precedents and to challenge ourselves to offer innovative experiences for our customers and their clients, we are dedicated to continuous product innovation to produce great tasting, high quality still and sparkling water. This is complemented by our vision to lead the movement to remove single-use bottles from the global hospitality supply chain.

The name “Purezza” was inspired by the tradition and values of quality and craftmanship that embody the purity, simplicity and sophistication of Italian design. Drawing influence and inspiration from this Italian heritage, the bespoke design of the taps and the bottles the water is served in, beautifully embraces those elements.

Over the last 6 years, the Purezza family has successfully grown and is now served in over 6,000 venues across 13 countries through-out Europe, North America and Australia with hundreds more joining each week.

purezza still water bottle served in a restaurant

The Purezza concept

Purezza was conceptualised to provide a simple, contemporary, great tasting alternative to table and bottled water, by delivering premium dispensing solutions that enable venues to utilise their own locally-sourced water supply to offer to their customers. Not only does Purezza produce the highest aesthetic, taste and functional quality, the latest technologies are employed to ensure the offering is healthier, cleaner, better value and more socially responsible than traditional methods.

This end-to-end system is offered exclusively to the hospitality industry (HoReCa) and the freshly dispensed water may be served sparkling, still, ambient or chilled in bespoke Purezza serving bottles.

Our Vision

To be the leading, innovative dispensing water solutions provider for the HoReCa industry globally.

Our Mission

To deliver premium, great tasting still and sparkling water to the HoReCa industry through high quality products and in so doing promoting sustainability and positive customer experiences.

Purezza premium sparkling and still water bottles

OUR PARENT COMPANY

Waterlogic was founded in 1992 and was one of the first companies to introduce point-of-use (POU) water dispensing systems in Europe. The company has grown into an industry leader in POU water purification through product design, quality, manufacturing and application of new technologies.

Research and Development is a key function of the organisation, investing in the production of innovative, high quality products complemented by ground-breaking technology, such as Firewall.

Waterlogic has an extensive and expanding global distribution network, reaching over 50 countries across North and South America, Europe, Asia, Australia and South Africa, providing dispensers for the workplace, hospitals, schools, hotels and restaurants globally.

Office workers using a WL7 Waterloigc watercooler

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